Red Oak Consulting (Web development)
IT experts Red Oak Consulting advise on high performance computing needs. Their clients are companies that typically require high-volume data storage, or use complex applications and processors.
They help remove risk and add value when planning and building IT systems and only recommend the best safe and secure software, hardware and processes.
Red Oak wanted to simplify their online presence while at the same time leverage their brand. They also wanted to add personality; clearly demark their offer; and introduce gravitas and credibility.
Being able to update the site quickly and easily was also a must in order to be able to respond to market situations, and keep the site fresh and up-to-date.
Graphix Asset planned, designed and developed a fully editable website using open source technology to get the most out of the budget. The result was an easy to use ‘content management system’ and a simplified look and feel that used the existing brand pallet to create a clean, crisp look, and the site is also mobile-friendly.
Adding a blog gave the company an opportunity to keep the site alive and including profile pictures and biogs of key members of staff gave the site a human touch.
Graphix Asset also created a suite of icons that adds personality and gives the user a visual sign post to deeper information across the site.
Clear contact information and sharing buttons were also added to help social marketing.
Red Oak’s customers now say how easy it now is to find information and do not feel overloaded with tech speak. The website has now created a standard for the rest of the company’s marketing and sales material.